JPG to HEIF Converter
Convert JPEG files (released 1992, Lossy) to HEIF (Lossy or lossless (HEVC family), typically ~50% smaller than equivalent JPEG). Runs in your browser — no upload, no signup.
Based on 12,431+ conversions delivered
Need to turn JPG files into HEIF? This tool does it in seconds, right in your browser. JPEG is known for Photographs, hero images, anything where small file matters more than transparency and HEIF for Modern Apple devices, Android camera pipelines that emit HEIF, so the conversion makes sense whenever your workflow has standardised on HEIF or your target platform expects it. Output size depends on the resolution and content of your source image. There's no software to install and nothing is sent to a server — the fast path encodes locally and hands you the file immediately. Read on for a plain-language comparison of JPEG and HEIF, the settings that matter, the pitfalls to avoid, and answers to the questions people ask most about JPG → HEIF.
Looking to programmatically convert JPG to HEIF?
Same engine, available as a JSON API. Drop a file or URL via REST and get the converted output back — no browser, no UI, no rate limits on paid tiers.
Sub-second response on common pairs
Webhook delivery for batch jobs
100+ format pairs supported
JPG vs HEIF — side-by-side
The numbers and capabilities at a glance, so you know what you're trading.
JPEG
- Year released
- 1992
- Compression
- Lossy
- Transparency
- No
- Animation
- No
- Browser support
- Universal — older than the web itself
- Best for
- Photographs, hero images, anything where small file matters more than transparency
HEIF
- Year released
- 2015 (MPEG)
- Compression
- Lossy or lossless (HEVC family)
- Transparency
- Yes
- Animation
- Yes
- Browser support
- Safari only — convert for cross-platform delivery
- Best for
- Modern Apple devices, Android camera pipelines that emit HEIF
Heads up before converting JPG → HEIF
What changes — and what your conversion will cost — based on how JPEG and HEIF differ.
Older clients may not render HEIF
HEIF support: Safari only — convert for cross-platform delivery. Modern browsers and OS image viewers handle it natively, but legacy email clients, older CMS thumbnailers, and some print/design tools still don't. Confirm the downstream consumers in your pipeline accept HEIF before swapping at scale, or ship a JPEG fallback for the long tail.
Best practices for JPG → HEIF
Concrete settings to pick before you convert JPEG to HEIF.
- Always preview the HEIF output before bulk-downloading — colour shifts, transparency surprises, and quality artifacts show up in the preview before they ship.
- Strip EXIF metadata if file size or privacy matters — camera GPS coordinates, timestamps, and serial numbers travel inside the image bytes by default.
- For photographic content, target a HEIF quality between 80 and 85 — that's the sweet spot where most encoders stop showing visible artifacts and the file size curve flattens.
- Verify the alpha channel rendered as expected — premultiplied vs straight alpha and edge halos around antialiased pixels are the most common surprises when going to HEIF.
- For web HEIF delivery, encode in sRGB — wider colour spaces (Display P3, ProPhoto) render unpredictably across browsers and email clients.
When NOT to convert JPG → HEIF
Honest cases where this conversion is the wrong call — pick a different format or keep your JPEG source.
Skip if your audience uses legacy browsers
HEIF doesn't render on every old browser, email client, or built-in OS viewer. If your traffic includes IE11, legacy Outlook, or older Android WebViews, stay on JPEG (or a universal format like JPEG/PNG) — or ship HEIF alongside a fallback via the HTML <picture> element.
Skip if the file is bound for print
HEIF is a delivery-grade web format. Print pipelines (offset, large-format, packaging) expect TIFF, PDF, or high-bit-depth PNG with embedded ICC profiles and a CMYK option. Converting JPEG to HEIF for a print job will likely fail prepress checks — keep the original or convert to a print-friendly format instead.
The importance of a good image conversion
Why getting JPG → HEIF right matters more than you think.
Frequently asked
The basics everyone asks before dropping a file.
Convert JPG to other formats
Convert other formats to HEIF